SELL! SELL! SELL!

THE ROTARY CLUB OF TORONTO. FEBRUARY 18, 2005

Rotary International and the Greater Toronto Marketing Alliance have a lot in common. It is 100 years since Paul Harris founded Rotary International in Chicago. Two of the founding principles of Rotary were to

• Become an international organization to promote mutual trade, investment and understanding (Rotary has certainly done this being in some 150 countries).

• To give people the opportunity to provide community services to worthwhile causes.

I am particularly pleased to have the opportunity to discuss the GTMA because it is clearly in both of these areas. The mission of the GTMA is “to expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment”. As such we are by definition also very international. In fact, you may not have even heard of us because we do not market within Canada. We are also as a not for profit organization acting on behalf of all businesses and residents in the GTA as a community service. As I outlined why we are doing what we do you may want to think about how your company or organization might want to be involved in this fascinating process.